How to Buy Figma Stock : A 2026 Market Analysis

Current Figma Market Status

As of February 2026, Figma, Inc. is a publicly traded company listed on the New York Stock Exchange (NYSE) under the ticker symbol FIG. The company successfully transitioned to the public markets following its highly anticipated initial public offering (IPO) in 2025. This move came after the high-profile abandonment of its merger with Adobe, which led the company to pursue an independent path. Currently, Figma is recognized as a leading design and product development platform, attracting significant interest from both retail and institutional investors.

The stock has experienced notable volatility since its debut. While it initially saw a massive "pop" in valuation, the market has recently begun to price the company based on its fundamental performance and revenue growth. Investors looking to acquire shares today are entering a market where Figma is established as a major player in the software-as-a-service (SaaS) sector, particularly within the AI-driven design space.

Steps to Buy Shares

Choosing a Brokerage Account

The first step in purchasing Figma stock is to open an account with a regulated stock brokerage. Most modern platforms offer access to the NYSE where FIG is traded. When selecting a broker, consider factors such as commission fees, the quality of the mobile app, and the availability of research tools. For those who also participate in digital asset markets, platforms like WEEX provide a streamlined registration process for managing various investment types.

Funding and Searching

Once your account is approved, you must deposit funds via bank transfer, wire, or debit card. After the funds are cleared, use the platform's search function to find "FIG" or "Figma, Inc." It is essential to verify the ticker symbol to ensure you are looking at the correct equity, as similar names can sometimes lead to confusion in fast-moving markets.

Executing the Trade

When you are ready to buy, you will need to choose an order type. A "market order" will buy the shares immediately at the current market price, while a "limit order" allows you to specify the maximum price you are willing to pay. Given the recent price fluctuations in the tech sector, many professional analysts suggest using limit orders to avoid paying more than intended during periods of high intraday volatility.

Figma Financial Performance

Figma’s financial health in 2026 shows a company in a rapid growth phase. In the most recent fiscal reports, the company highlighted significant revenue increases, though it also reported losses primarily due to stock-based compensation. This compensation was largely part of a restricted stock unit (RSU) release designed to reward employees and shareholders following the independence from Adobe.

Metric	2025/2026 Performance	Investor Sentiment
Ticker Symbol	FIG (NYSE)	High Visibility
Forward P/S Ratio	Approximately 9	Reasonable for Growth
Revenue Trend	Strong Upward Growth	Positive Outlook
Primary Risk	Stock-Based Comp Expenses	Moderate Concern

Indirect Investment Options

Exchange-Traded Funds (ETFs)

For investors who prefer a diversified approach rather than buying individual shares of FIG, several ETFs include Figma in their holdings. Actively managed tech funds, such as the ARK Next Generation Internet ETF, were among the first to snatch up shares during the IPO debut. Investing through an ETF allows you to gain exposure to Figma’s growth while mitigating the risk associated with a single stock's performance.

Pre-IPO and Secondary Markets

While Figma is now public, some investors still look toward secondary markets for private equity opportunities in similar companies. However, for Figma specifically, the public market is now the primary venue for liquidity. Historical secondary transfers were typically reserved for accredited investors, but the NYSE listing has democratized access for the general public.

Risks and Considerations

Market Valuation Concerns

Despite Figma's strong position in the design world, the stock is often described as "pricey" by value-oriented investors. A high price-to-sales (P/S) ratio means the market has high expectations for future earnings. If Figma fails to meet these growth targets in upcoming quarterly earnings calls—such as the one scheduled for February 18, 2026—the stock price could face downward pressure.

Insider Trading Activity

Recent SEC filings have shown that several high-level executives, including the Chief Technology Officer and the CFO, have engaged in open-market sales of Class A Common Stock. While many of these sales are "automatic" and tied to tax withholding obligations from vested RSUs, investors often monitor these filings to gauge the confidence levels of the company's leadership. For instance, sales occurring around the $24 to $25 price range in early February 2026 have been noted by market analysts.

Future Growth Drivers

AI Integration Strategy

Figma has pivoted heavily toward AI-driven product innovations. By integrating artificial intelligence into its core design tools, Figma aims to maintain its moat against competitors like Adobe and Canva. Analysts believe that Figma's ability to automate repetitive design tasks will be the primary driver of its valuation over the next five years. The company is currently viewed as a "contrarian" AI play because its valuation has cooled significantly from its post-IPO highs, potentially offering a better entry point for long-term holders.

Expansion into Development

Figma is no longer just a tool for designers; it has expanded into the product development space. By bridging the gap between design and code, the platform has increased its "stickiness" within enterprise environments. This expansion increases the total addressable market (TAM) for the company, supporting the argument that it can beat the broader market averages as it matures through 2026 and beyond.

Monitoring Your Investment

After purchasing FIG stock, it is vital to monitor the company’s progress through its Investor Relations portal. Figma regularly releases material information through SEC filings, its official blog, and social media channels. Staying informed about quarterly results and product roadmap updates will help you decide whether to hold, sell, or increase your position. As the SaaS landscape evolves, keeping an eye on both fundamental data and technical price levels is the key to successful long-term investing in the software sector.